Build Your Business Without Compromise

Award-Winning RIA Platform for Independent Advisors

RFG Advisory offers a groundbreaking independent model to empower Advisors to build their thriving advisory business. With our award-winning RIA platform, you gain the tools and resources to drive organic growth and create enterprise value.

RFG Advisory at a Glance

100+

Advisors As of 12/31/24

>5.5

Billion AUA As of 12/31/24 INCLUDING AUM, AUA, NDA

85

Net Promoter Score from Advisors As of 3/1/24

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Servant Heart, Growth Mindset

End-to-End Support for Independent Advisors

RFG exists to help growth-minded Advisors be in business for themselves, not by themselves.

We believe you can achieve your version of success when supported by a team who wins only when you win. Who engages with a proactive and passionate approach. Who works hard every day to earn your trust, remove friction and give you back more time to spend on what you love – serving your clients and growing your business.

Find the Tools You Need to Thrive

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Transition Services

Many Advisors put off making a move because of the headaches and fear of a transition​.

Achieve a seamless transition with comprehensive transition support—from legal consultations to asset mapping and account opening. Let us handle the hard work so you can focus on your clients.

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RFG Talent

Independent Advisors need experienced and reliable support but often lack the time and resources to recruit and train staff.

Eliminate those obstacles and find greater flexibility with access to agile, fully trained, and licensed Client Service Associates (CSAs) and Admins – whenever you need them.

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Marketing & Growth

Most Advisors struggle to stand out in a crowded market.  

Find new ways to accelerate your organic growth with professional, ongoing marketing support and proprietary MarTech – from brand and strategy creation to digital marketing automation and more. 

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Back-Office Solutions

Dealing with operational headaches can prevent Independent Advisors from achieving sustainable growth. 

Avoid these challenges by partnering with a team of professionals who can free you from the burden of managing custodians, account openings, NIGOs, and back-office automation.

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Investment Solutions

The true value Advisors offer isn’t managing investments but coaching, servicing, and supporting clients.  

Free up time to build client relationships and grow your business with our institutional-grade Investment Management solutions, which provide a full suite of concierge-level services.

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Technology

Too many Advisors are held back by antiquated technology, which restricts their ability to operate at maximum efficiency.  

Scale your practice with access to some of the most advanced wealth management technology, including client sourcing, onboarding, financial planning, and performance reporting tools.

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IT

Advisors can create a better client experience when their systems are seamlessly integrated, client data is secure, and tech tools are optimized for efficiency.

Access industry-leading Information Technology solutions that protect and support your practice through cybersecurity protection, ongoing training, and direct access to IT professionals.

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Compliance

Compliance shouldn’t be about roadblocks and barriers to growth. 

Feel confident in your regulatory compliance with streamlined, integrated, simple, and collaborative solutions provided by our dedicated team of in-house compliance professionals.

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Strategic Coaching

With the right resources, Advisors have the ability to develop powerful new skills. 

Build enterprise value faster with one-to-one coaching sessions, exclusive study groups, and tailored support across everything from succession planning and behavioral finance to growth flywheels and beyond.

RFG Blog

Latest and Greatest

Are you missing out on growth due to a lack of support from your home office?  Many Financial ...

It’s no secret that consistently bringing in new clients is key to growing your assets under management (AUM) ...

Financial Advisors have never had access to more channels to find high-net-worth prospects. But with growing competition and ...

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Independent Advisors Thrive with RFG Advisory

Don’t Let Fear Hold You Back

Book a 100% confidential call to explore how RFG could help you build your ideal business – without compromise.

Zero Commitment, No Strings Attached

Schedule a call