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Disruption Blueprint: New Year, New Goals…New Platform?

2026 is your year.

Financial Advisors have never had more leverage to align their model, reclaim ownership, and build real enterprise value. Still, many operate on platforms built for a different era, where enterprise value erodes in the background despite day-to-day flexibility.

This issue of Disruption Blueprint reveals where value leaks, why inaction compounds the cost, and how modern independence puts control back where it belongs.

The platform you operate on determines far more than payouts or convenience. It shapes who owns your clients and data, how enterprise value compounds, and how exposed your business is to decisions you don’t control.

This guide walks through the full spectrum of affiliation models and helps you pressure-test your current structure across ownership, growth potential, platform risk, and long-term value so you can make an intentional decision about what you’re building and where it’s headed next. 

Hint: there’s a clear winner for Advisors who want to maximize enterprise value. 

Disruption-Blueprint_EP63_Ed Swenson Giving Away Enterprise Value: Why Financial Advisors Should Seek Independence to Build Their Valuation.

Many Advisors feel it, but few say it out loud: staying put feels safe, but it carries a hidden cost. In this episode of Disruption Blueprint, RFG Advisory CEO Shannon Spotswood and President Ed Swenson confront a reality at the center of Advisor growth decisions today: indecision is not neutral. It compounds in the wrong direction.

They unpack how enterprise value quietly erodes when decisions are delayed, and why modern independence is no longer a leap into the unknown, but a strategic lever for ownership, control, and long-term growth.Your business is an asset. It’s time to start treating it like one.

Many Advisors don’t lose enterprise value by making the wrong move. They lose it by standing still. Revenue grows. Clients stay loyal. The business looks successful on the surface. But underneath, value quietly leaks through borrowed brands, capped economics, and limited control over the decisions that shape long-term outcomes.

Our latest article breaks down where enterprise value erodes, why waiting compounds the cost, and how Advisors can stop drifting and start designing a business built for ownership, optionality, and durable value creation.

Advisorpedia: 

In a “bull market for advice,” Shannon explains how culture, community, and uncompromising independence help you build real enterprise value, not just run a practice.

WealthManagement 2026 Market Outlook:

As the independent space evolves, Ed Swenson explains why RFG’s independent RIA model helps you grow intentionally without sacrificing ownership, time, or the client experience.

Speaking of making 2026 your year…here’s a look back at what we accomplished in 2025 and why we’re just getting started.

2025 Highlights Include:

  • 17 new Advisors added with an average 39-day transition to onboard 80% of client assets
  • AI-powered platform expansion with Wealth.com, Zocks, Measured, and 401Go.
  • Ed Swenson joined RFG as President, bringing leadership experience from Osaic and Dynasty.
  • StrongHer Money® launched to equip Advisors with the tools, education, and community to attract and serve female clients.

If you’re thinking about the next chapter of your business, book a 100% confidential, 15-minute call with RFG Advisory. We’ll walk you through what a transition could look like for your business, your clients, and your future.

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Disruption Blueprint

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