In today’s hyper-connected world, we scroll, we like, we share, and often, we spend. But how often do you Ever scrolled through Instagram, TikTok, or Facebook and suddenly felt the urge to book a trip, buy new gear, or upgrade something you didn’t even know you wanted? You’re not alone. Social media can quietly influence how we spend, save, and even feel about our money, often without us realizing it.
In this episode of Wisdom in Wealth, Brendan Frazier, our Chief Behavioral Officer, takes you inside the subtle psychology of online influence.
He shares:
- Why “social proof” can convince us to believe certain purchases are normal (even if they’re not right for us)
- How dopamine hits from likes, comments, and purchases can create spending habits we don’t notice forming
- Why image-heavy social media platforms like Instagram and TikTok can raise financial stress by feeding comparison culture
- A personal story about how a quick scroll led to an unplanned purchase in under three minutes
Social media might be curated, but your life (and your money) are real. Dive in to learn simple ways to enjoy your daily scroll without letting it hijack your financial goals.
Click play to watch the full episode or explore our library of Wisdom in Wealth episodes.
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