February 13, 2026

The 4-Step Playbook to Retain Your Clients During a Firm Transition

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When you’re thinking about making a move to a new firm, there’s always a lingering question:

“Will my clients come with me?”

You think they will, but there’s no way to know for sure.

In this episode, Brendan Frazier shares a practical four step framework to help Financial Advisors confidently communicate a firm transition while maximizing client retention.

You’ll Learn:

  • Why client attrition is as much emotional as it is financial
  • How to communicate a firm transition so clients are retained and trust is protected
  • The 5C Framework for communicating a firm transition with confidence

If you want to improve your prospecting, communication, and client relationships, subscribe to the Wired Advisor newsletter packed with behavioral-backed resources to help you grow your business and enhance your clients’ lives → Click Here

Additional Resource:

Downloadable PDF: The 5C Framework

Connect with Brendan Frazier:

Brendan Frazier

Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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