Team members walked and ran over 6,800 miles in support of the firm’s fourth annual Crush It for Charity initiative
BIRMINGHAM, AL – OCTOBER 15, 2024 — RFG Advisory, (“RFG”) an innovator in the wealth management industry committed to empowering growth-minded independent advisors to build their businesses without compromise, today announced the results of its latest Crush It for Charity initiative. RFG employees walked or ran a combined 6,800 miles, raising $45,630 in support of the Alzheimer’s Association’s efforts to advance research and care for patients impacted by Alzheimer’s disease.
Leading the challenge Jeanette Buzbee, executive assistant to executive chairman and president/chief investment officer and walk chair of the Alzheimer’s Association’s Alabama chapter. “As someone with a personal connection to Alzheimer’s through my father, I felt a deep calling to focus our ‘Crush It for Charity’ efforts on the Alzheimer’s Association this year,” said Buzbee. “During a visit with my dad, I was moved by messages of support from several RFG advisors and team members also impacted by the disease. It became clear that this cause resonated deeply across our firm, and I knew it was the right choice.”
Also to the fore was Janine Bevelle, RFG’s senior director of affiliations and a member of the executive leadership team of the Alzheimer’s Association’s Alabama chapter. Throughout September, RFG team members engaged in their choice of physical activity, culminating in the Birmingham Walk to End Alzheimer’s on September 29th.
“Witnessing Alzheimer’s disease firsthand with my dad sparked a deep connection to the work being done by the Alzheimer’s Association. They have made remarkable strides in research, and although these advancements came too late to help my father, who passed away in January of 2021, I remain a committed supporter,” said Bevelle. “I am dedicated to ensuring that others don’t have to face the same heartbreak my family did. My hope is to support their mission until this devastating disease no longer exists.”
RFG Advisory launched the Crush It for Charity challenge in 2021 to unite advisors nationwide through charitable giving and team-building. Inspired by advisor feedback and a dedication to bettering communities, the challenge has grown over the past four years, with each year’s leader selecting a charity to support. In its first two years, the Crush It for Charity benefited the Boys and Girls Club, while the past two years have focused on the Alzheimer’s Association.
“Crush It for Charity is all about embracing RFG’s servant heart mindset and commitment to continuous growth,” said Shannon Spotswood, CEO of RFG Advisory. “It’s not enough to talk the talk; we have to walk the walk, too. It’s been incredible to witness how this initiative has united our team members from across the country while raising funds for such an important cause. We’ve accomplished remarkable work, and I’m truly proud to be a part of this team.”
To learn more about RFG Advisory and its charitable giving efforts visit: rfgadvisory.com
About RFG Advisory
RFG Advisory is a fully-supported platform designed to help Independent Advisors build their businesses without compromise. RFG empowers Advisors with a wide range of services, including transition and talent support, marketing and growth, back-office solutions, investment services, technology, IT support, and more. RFG’s award-winning, fully integrated platform enables Advisors to thrive while organically growing their businesses. Advisors at RFG are supported through a community dedicated to helping them increase their enterprise value and build something bigger than themselves. For more information, visit: rfgadvisory.com.
About the Alzheimer’s Association
The Alzheimer’s Association is a worldwide voluntary health organization dedicated to Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer’s and all other dementia®. Visit alz.org or call 800.272.3900.
Alzheimer’s Association Walk to End Alzheimer’s®
The Alzheimer’s Association Walk to End Alzheimer’s is the world’s largest event to raise awareness and funds for Alzheimer’s care, support and research. Since 1989, the Alzheimer’s Association mobilized millions of Americans in the Alzheimer’s Association Memory Walk®; now the Alzheimer’s Association is continuing to lead the way with Walk to End Alzheimer’s. Together, we can end Alzheimer’s.
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