Help Independent Advisors Unlock Their Career Potential

Join our team of A-Players to shape a brighter future for growth-minded Advisors.

If you’re an Advisor seeking a new career opportunity, click here to schedule a meeting.

“RFG is the best firm no one has heard about yet.”
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We Are RFG Advisory

Building the #RIA of the Future

There’s never been a more exciting time to work in wealth management – and RFG Advisory is at the forefront of the industry.

We are building the #RIA of the Future to serve Independent Advisors. Our award-winning support platform empowers Advisors to deepen their 1-1 client relationships, attract new prospects, and grow organically by 13%* yearly – compared to the industry average of 2-5%.

*Represents net contributions – distributions excluding market appreciation for Advisors from 1/1/24 – 12/31/24.

What We Offer

“IF SOMEONE OFFERS YOU A SEAT ON A ROCKET SHIP, YOU DON’T ASK ‘AISLE OR WINDOW’ – YOU JUST CLIMB ON BOARD.” – RICK WEDELL, CIO

You should be excited to go to work. You should love who you work with. You should be inspired by the mission. You should feel challenged, appreciated, and energized.

We are committed to building an inspirational workplace that puts our team first so we can wake up every morning to CRUSH IT for our clients.

Competitive Salary & Bonus

We’re committed to rewarding your talent and ambition. With competitive salaries and a bonus program designed to recognize exceptional performance, we invest in our team just as they invest in us.

Comprehensive Benefits Package

Health, dental, vision, life, and disability insurance, as well as ancillary benefits like IDShield, LegalShield, and pet insurance. We also offer parental leave.

Paid Vacation & Holidays

We celebrate taking time off to recharge. Start off with 20 days of PTO each year and 14 holidays, including all stock exchange holidays.

One-Team, One-Dream Mindset

Monthly town hall, roundtable calls and training for tech and compliance, regular huddle calls, functional team check-ins, quarterly performance checks.

Community Involvement

We participate in Crush It for Charity, our annual firm-wide event raising money for The Boys & Girls Club, St. Jude's, and Alzheimer’s Association. Team members also receive 8 hours each year of paid Charitable Workday time.

Swag

It isn’t just about looking good – it’s about feeling part of something great. RFG’s lineup includes everything you need to showcase your team spirit, whether you're in the office or on the go.

Join the RFG Advisory Team

We are building a team of A-players only. Ours is a mission fueled by passion, enthusiasm, and grit. We like to say, “Look left, look right – there’s a force multiplier.” We make mistakes, we practice radical candor, we iterate to excellence, we love big.

If you want to be a part of building something special, we’d love to meet you!

Open Opportunities

B2B Content Strategist

Remote · Full-time · Intermediate

About The Position

The B2B Content Strategist plays a critical role in driving RFG’s organic growth and brand visibility. This role owns our end‑to‑end content strategy—bringing together SEO, AI‑driven discovery, website performance, and campaign execution to attract, engage, and convert the right audiences. Partnering closely with B2B Marketing, Creative, and cross‑functional teams, the Content Strategist builds scalable systems, leverages AI to work smarter, and delivers high‑impact content that supports pipeline, positions RFG as an industry leader, and fuels measurable growth.

Key Responsibilities

  • Own and lead RFG’s organic growth engine, partnering closely with B2B Marketing to define and execute a content strategy that drives qualified pipeline, increases brand visibility, and positions RFG for both traditional search and AI‑driven discovery (SEO + AEO)
  • Serve as the central orchestrator of RFG’s content ecosystem, ensuring content across the website, email, social, podcast, and campaigns is aligned, integrated, and optimized for performance, distribution, and conversion
  • Drive end‑to‑end content strategy, creation, and execution, leveraging AI to scale output, improve efficiency, and modernize content workflows while maintaining brand voice, quality, and compliance
  • Own website strategy and performance, including ongoing content updates, UX‑informed optimization, and the development of SEO and AEO frameworks that improve indexing, visibility, engagement, and conversion
  • Lead RFG’s SEO and Answer Engine Optimization (AEO) strategy, including ownership of tools such as Yoast, Google Search Console, and other optimization platforms; implementation of schema markup and structured content for AI readability; and continuous optimization of content to rank in both traditional search results and AI‑generated responses
  • Act as the HubSpot subject matter expert for content, integrating content strategy directly into campaign execution by managing content calendars and distribution workflows, connecting content performance to campaign, MQL, and pipeline outcomes, and overseeing newsletter curation and distribution
  • Partner cross‑functionally with the Creative Team to bring content to life across formats including website, video, podcast, and sales enablement materials
  • Develop high‑impact, conversion‑focused copy and content across all channels, including landing pages, email, newsletters, social media, and campaign assets, with a focus on driving measurable action
  • Own and report on core content KPIs, including impressions, reach, engagement, conversion rates, and pipeline contribution, and continuously iterate strategy based on performance data and insights
  • Ensure all content meets compliance standards, including proper routing, approvals, and recordkeeping within internal compliance systems
  • Operate with a builder mindset, proactively identifying gaps and implementing tools, systems, and processes that enable scalable content production and long‑term organic growth

Location

This is in our Birmingham office. The role can be remote for a highly qualified candidate.

  • If in Birmingham, AL, our office works a hybrid schedule (3 days in-office, 2 remote). 
  • If remote, occasional travel to Birmingham will be required including onboarding.

Reports To:

Sr Director of B2B Marketing 

Company

About RFG Advisory

RFG Advisory is a platform for growth-minded Independent Advisors who want to scale without compromise. We're building the RIA of the Future-powered by innovation, collaboration, and execution.

We take care of each other first. We show up with servant hearts and growth mindsets. We lead boldly, iterate to excellence, and commit to getting 1% better every day.

If you're energized by precision, structure, and being the person who makes it all happen-we'd love to meet you.

www.RFGadvisory.com/awards

Requirements

Education:  

  • Bachelor's degree in marketing, communications, or related field. 

Experience:  

  • 5+ years of marketing experience 

Skills:  

  • High level of technological proficiency with demonstrated ability to learn and adopt new tools, including AI‑driven platforms
  • Proficiency in digital marketing tools, SEO/AEO platforms, and content management systems (e.g., WordPress, Yoast, Google Search Console)
  • HubSpot proficiency, including content management, workflows, segmentation, and reporting
  • Social media strategy and execution experience, including content planning, publishing, audience growth, engagement, performance tracking, and optimization
  • Strong understanding of SEO and emerging AEO best practices, including content structuring for search and AI‑driven discovery
  • Content strategy development and execution to drive engagement and lead generation
  • Strong written and verbal communication skills, with the ability to produce clear, compelling, conversion‑focused content
  • Ability to analyze performance data and optimize content based on results

AI Capabilities

  • Proven experience leveraging AI‑driven content strategies to scale content creation, improve efficiency, and maintain quality and brand voice.
  • Ability to use AI tools to support SEO and Answer Engine Optimization (AEO), including content structuring for traditional search engines and AI‑generated discovery.
  • Experience applying AI to content performance analysis, insight generation, workflow optimization, and identification of content gaps and opportunities.
  • Strong judgment in balancing AI‑enabled speed with editorial rigor, compliance standards, and brand consistency.


Core Competencies

  • Strong project management and organizational capability, with ability to manage multiple priorities simultaneously
  • Detail‑oriented with strong execution and follow‑through across campaigns, content, and web updates
  • Analytical and critical thinker who uses data and insight to inform decisions and adapt strategy
  • Creative thinker who brings fresh ideas while staying grounded in business objectives
  • Ability to operate in a fast‑paced environment, prioritize effectively, and consistently meet deadlines
  • Strong problem‑solving skills with flexibility to adjust approach based on performance and feedback
  • Collaborative and flexible team player, comfortable working cross‑functionally with marketing, creative, and data teams

Learning Agility & Innovation Mindset

  • Curious, adaptable, and growth‑minded, with a demonstrated ability to learn new technologies quickly, experiment thoughtfully, and integrate emerging tools into day‑to‑day work.


Benefits and Compensation

What We Offer

  • Competitive salary + bonus pool
  • Generous PTO, holidays, and a Charitable Service Day
  • Health, dental, vision insurance + RFG Advisory stipend
  • Flexible Spending Account (Health and Dependent Care) + HSA for applicable coverage
  • Lifestyle Spending Account
  • 401(k) with Safe Harbor contribution
  • Paid parental leave, short- and long-term disability, life insurance
  • Surface Pro + home office setup
  • Pet Insurance
  • Continuing education and professional development support
  • Tons of fun RFG Advisory swag!

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