Meir Statman, a trailblazer in behavioral finance, says: “Financial well-being underlies life well-being.”
Advisors know their clients want to feel happy and fulfilled and make decisions aligned with their values.
But weaving that into financial advice? That’s the challenge.
And, that’s the next frontier for behavioral finance.
Meir has witnessed every generation of behavioral finance up to this point.
And, in this episode, he shares how advisors can prepare their clients and their practice for the shift to Behavioral Finance 3.0.
What You’ll Learn:
- Why every client needs a diversified “life” portfolio
- The 3 benefits people derive from spending money
- Why your neighbor’s finances impact your own well-being
- The journey from “standard” finance to Behavioral Finance 3.0
- The #1 way to improve well-being (That has nothing to do with money)
*To sign up for Brendan’s newsletter packed with resources to master the human side of advice → Click Here
Connect with Brendan Frazier: