The Science of Happier Spending, Part 5: Investing in Others

This episode of Wisdom in Wealth wraps up our 5-part series on Happy Money: The Science of Happier Spending—and we’re ending on a high note. 

Brendan Frazier, Chief Behavioral Officer at RFG Advisory, explores the fifth and final principle: Investing in Others

Most people assume that if you want to feel happier, you should spend money on yourself. But the research tells a different story. From small acts of generosity to purposeful giving, Brendan explains why spending money on others can create a deeper sense of joy, strengthen our relationships, and even activate the reward center of the brain. 

We’re covering: 

  • Why giving away money (even just $5) can make you happier than spending on yourself 
  • How generosity rewires your brain for connection and fulfillment 
  • What it means to build a “giving habit” and live your legacy today 

If you’ve ever felt the joy of giving during the holidays or surprising someone with something small, you’ve already experienced the power of investing in others. Now, it’s time to make it part of your everyday money mindset. 

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