The Science of Happier Spending, Part 4: Pay Now, Consume Later

Have you ever looked forward to a vacation for months, just to find the countdown is almost as exciting as the trip itself? 

That’s no coincidence. Research shows that anticipation is a powerful source of happiness. 

In this episode of Wisdom in Wealth, Brendan Frazier breaks down the fourth principle of Happy Money: The Science of Happier Spending: Pay Now, Consume Later

While instant gratification is everywhere, Brendan explains why flipping the script can actually make your experiences more enjoyable. Tune in to learn: 

  • Why paying before you consume leads to deeper satisfaction 
  • How anticipation stretches the emotional return on your money 
  • Why an all-inclusive trip feels “free” when it’s already paid for 

Whether you’re planning a big purchase or a dinner out, this episode offers a simple mindset shift to help you spend with more intention (and feel better doing it). 

Listen now to rethink how timing shapes your financial happiness. 


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