It’s All About Family, Welcome to the Billings Group!

Billings Group Joins RFG Advisory and brings with it the first Kansas location

 Salina, Kansas – January 29th, 2021— RFG Advisory, a Financial Times Top 300 RIA, is pleased to announce their partnership with the Billings Group of Salina, Kansas.  This marks the 14th Advisor team to join RFG Advisory’s winning RIA support platform during the past 12 months.


Founded by Lance Billings, the Billings Group is not just wealth management firm, but a family-run business with deep community ties. Lance’s two son-in-law’s, Nathan Reynolds and Josh Kilsch, are Advisors with the firm and his daughter, Alyssa Mitchell, spearheads client relations alongside an A-player operations team of Deb Rahe and Brenda Sydow. Prior to founding the Billings Group 30 years ago, Lance witnessed firsthand the importance of sound financial planning and stewardship watching and working alongside his father, Larry R. Billings, in his tax practice Billings Tax. “To grow up in Salina and be given the opportunity to raise my family and build my practice here has been the greatest honor of my life,” says Lance, “It is very important to all us to serve our clients and our town with grace, passion, and humility.”


By partnering with RFG Advisory, the Billings Group will tap into a innovative platform designed to deliver unparalleled client experience and optimize the day-to-day operations of the firm. “At RFG Advisory, our people are the most important differentiator,” say Founder and CEO, Bobby White, “Lance, Nathan, Josh, and their team share the values that we hold dear, making this partnership an example of what it means to lead with a servant heart. We are excited to partner with the Billings Group as they start this next successful chapter.”


“The opportunity to take this step into the future with a firm that shares our values is one we could not pass up. Through our partnership with RFG Advisory we will get to spend more time on what really matters to us – being there for our clients and community.” adds Lance.

To learn more about the Billings Group click here.

About RFG Advisory

RFG Advisory is an innovator in the wealth management industry. Passionately committed to serving independent financial advisors and their clients, RFG Advisory prides itself on being a service company first, a technology company second and a hybrid-RIA third. RFG Advisory delivers a turn-key integrated platform that provides Advisors all of the tools and resources they need to be the CEO of their practice, not the COO, including turn-key technology, institutional-caliber investment management, marketing, compliance, business consulting and operational support. Focused on amplifying independence, Advisors who affiliate with RFG Advisory maintain all of the equity in their business and pay a basis point fee for access to RFG’s investment and technology platform. Additionally, through RFG Capital, the firm helps advisors to facilitate succession planning and provide loans to advisors to enable the move to full independence.

Find Us On Social: @rfgadvisory


Kristy Puckett

Business Development Team Lead, RFG Advisory


Securities offered by Registered Representatives through Private Client Services, member FINRA/SIPC.  Advisory products and services offered by Investment Advisory Representatives through RFG Advisory, a Registered Investment Advisor.  RFG Advisory and Private Client Services are unaffiliated entities.

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