“If you’re not relevant, you’re ignored. If you’re not compelling, you’re forgotten.”
Bill Cates, the “OG” of relationship marketing, knows that genuine connections are the heart of a thriving and growing practice.
But with technology constantly reshaping how we connect, how do you still leverage a human connection?
For decades, Bill has mastered the art of building trust, creating relevance, and fostering relationships that lead to referrals.
And, in this episode, he shares the 3 R’s of relationship marketing and how they remove friction from the prospecting process and pave the way to exponential growth for your practice.
What You’ll Learn:
- The #1 barrier to getting more referrals
- Brain-based tips for crafting messages that stick
- Why focusing on a niche can fuel massive growth
- Why “introductions” beat referrals—and how to ask for them
- How storytelling creates emotional connections that inspire action
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