Ever notice how that first sip of coffee in the morning is amazing…but by the third cup, it’s just meh? According to the “hedonic adaptation phenomenon,” that’s because abundance can squash our appreciation— the more we have something, the less special it feels. In this episode of Wisdom in Wealth, Brendan Frazier unpacks the second principle of Happy Money: The Science of Happier Spending: Make It a Treat. Instead of spending more to chase happiness, Brendan unpacks how adjusting when and how often you indulge in something can change your experience. Hit play to learn:
- Why people who ate less chocolate enjoyed it more
- How pumpkin spice lattes became a cultural obsession
- The surprising reason commercials make TV shows better
If your favorite indulgences are starting to feel routine, this episode is your guide to bringing back the excitement—without spending a dime more. Watch now and learn strategies for making your money (and your happiness) work for you!
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